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Marketing Executive

Job description

Marketing Executive


Role Overview
The Gerrard White Consulting group incorporates two distinct, fast-growing and pioneering businesses - Gerrard White and Vermelo RPO. As we continue to grow further, we now have an exciting new opportunity, at a group level, for the right candidate to be responsible for helping us drive sales and brand awareness through digital marketing, brand management and design for both of our two businesses.

As the lead in the group for our marketing and online presence, you will have autonomy to build our marketing strategy from the ground up and the investment to run the plan. This is a pivotal role in our growth plans and this role has an exciting progression path.

The role

  • Develop strategies and tactics to increase brand exposure to attract talent and generate new business leads
  • Evolve and manage our digital information and presence including websites and all social media pages
  • Support and boost the sales efforts for both businesses
  • Liaise with the website designers on functionality and visual impact of the websites whilst managing content through the CMS
  • Carry out regular evaluation, reporting and analysis, reviewing procedures and producing reports where required in order to deliver useful insights to help us improve the effectiveness of our digital marketing
  • Develop marketing based services to our customers and/or work with client marketing teams (Microsites, Onboarding documentation, talent attraction posts, blogs
  • Help design marketing collateral with the saleas teams (presentations, brochures_


Skills:

  • Experience of producing social media content and digital marketing for a sales based business
  • A keen knowledge of website user experience, analytics and managing a CMS
  • Experience using web analytics including Google Analytics
  • Creative and commercial with an ideas-driven approach
  • Positive stakeholder management and collaborative approach.
  • Desirable - strong design experience (e.g. brochures, infographics, presentation templates)


Position:

  • Job Type: Permanent Full-time (Monday - Friday 9am-5:30pm)
  • Hybrid office/home working

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