With a market value of $ 2 trillion and 70% of Fortune 500 firms opting to use Microsoft technologies, there is no argument that this colossus dominates the tech industry. Batting off the competition with weekly updates and software releases, they continue to impress with their range of offerings, with the most recent focus on accessibility and scalable offerings for SMBs.
Dynamics Business Central in particular has allowed smaller enterprises to customise the software to fit its specific use cases and needs. With stronger security components, accurate reporting and analytics, and a more streamlined payroll and accounting solution, Microsoft has adapted its offering to ensure that businesses of any size can guarantee lower risk on its offering whilst ensuring maximum return on its investment with Microsoft and its partners
Microsoft estimates that there are over 30,000 partners across the UK, but in reality, the figure is likely greater due to the demand for cloud technology deployment, application integration, and low-code app building, we are seeing more and more crop up each day.
Like anything, the success of a business is based on supply and demand and having had a number of conversations with MS partners and end users already in 2023, it’s clear that gaining maximum potential from its technology investment is at the top of the budget and the demand for bolt-on solutions to an already implemented MS environment is at an all-time high.
Has this meant the ability for partners to supply becomes strained, and further investment in talent is required? Absolutely. The flavour of the week has changed from PowerApps Developers to CRM Functional Consultants, to Application Architects, and therefore – the gold rush for Microsoft SMEs begins.
What does this mean for you as a business owner looking to invest in its talent this year?
Essentially you need to stand out from the crowd, and as a specialist in this field, I speak with excellent, passive talent on a daily basis, and the one thing that is seeing their eyes light up is a company’s purpose, vision, and emphasis on ensuring a slick and transparent candidate journey.
You wouldn’t let a customer wait 5 days for an answer on a quote, so why let a candidate wait for 5 days to get feedback on a CV or an Interview?
Work on your candidate experience and you will be able to access and attract some of the most bright, engaged, and enthusiastic talent to deliver against commercial initiatives.
