Job description

Job Description - Senior PR Manager

Hybrid to Tunbridge Wells or Peterborough

Are you passionate about PR? If so, we'd love to meet you!

Role Purpose:

Consumer PR expert? This could be the opportunity for you! We are looking for an experienced Senior PR Manager to join a fast paced, creative and welcoming team. The candidate should be innovative, proactive, have great attention to detail and be a true team player, who feels comfortable with all aspects of PR, from representing brands at journalist meetings to compiling media lists and writing press copy. The candidate has a real opportunity to make the role their own and work with autonomy on a number of award-winning B2C brands offering specialist insurance.

Key Responsibilities:

• Supporting the strategy, planning and execution of B2C external communication plans to generate online and print coverage. This can include:
• Writing content for advertising activities such as solus emails, advertorials/editorials, thought leadership articles and comments.
• Managing approval processes with the business.
• Drafting press releases and copy to promote and support business activity.
• Ensuring the team is meeting the requirements set out in the plans and adding value.
• Develop creative PR (one-off and campaigns) to support business activity and targets, including product launches, thought leadership articles and profile building.
• Research and evaluate new opportunities.
• Collaborate with the MI team to identify key customer trends as the basis of news releases and campaigns.
• Be 'in the know' regarding the current news agenda and put forward relevant, topical and proactive comment opportunities/angles to create positive media coverage. This can include planned relevant awareness days and news hijacking opportunities.
• Manage and strengthen trade and consumer press relations advantageously with regular touchpoints and meetings with key consumer and relevant sector journalists.
• Develop effective relationships with external partners to ensure consistent messaging.
• Operate an effective day-to-day media relations function including managing incoming media requests and being the main contact for any media complaints.
• Undertake other reasonable responsibilities and projects as instructed by the Head of External Group Communications.
• Where applicable, adhere to Company processes with regard to FCA compliance and Treating Customers Fairly.
• Where applicable, ensure that DPA, FCA, TCF and other regulatory requirements are met.
• Ensure business messages and values are portrayed and consistent in communications including press releases, comments, newsletters, editorials and web content.
• Work with relevant teams to ensure a joined-up approach across all marketing functions.

Key Skills and Knowledge:

• Seven years of progressively more responsible positions in communications, preferably with a B2C background.
• Experience in using media monitoring and press distribution platforms, such as Gorkana.
• Bachelors Degree in Communications or a related field required.

Essential Skills:

• Be an exceptional creative thinker; able to demonstrate being a hands-on communications expert who thrives on the creative process and written word.
• Ability to work flexibly and to tight deadlines when required.
• Strong and effective communicator - written and verbal.
• Demonstrate 100% attention to detail.
• Highly developed teamwork skills, enjoy working closely with other managers and team members within marketing and communications department, and across the group.
• Familiarity and skill with communications tools including written communications, marketing material, press and social media, and events.
• Ability to tailor communications to different audiences based on each brand.

Competencies: