Relarionship Led, People First Recruitment
  • Publish Date: Posted 3 days ago
  • Author:by Dena Hyett

​Recruitment is dead. Long live recruitment.

Okay, a bold and slightly dramatic headline. But it captures a real shift we’re seeing across UK hiring.The truth is, recruitment hasn’t disappeared. It’s simply moved on. In-house Talent Acquisition teams are more common and stronger than ever, tools are smarter and hiring managers expect more than a huge pile of CVs to go through. As a result, the old “transactional” agency approach is being left behind and in its place, something better is taking shape: specialist, relationship-led, people-first recruitment built on trust, insight, and long-term partnerships.And that’s the key point: this isn’t the end of recruitment. It’s a reset, away from volume and towards value add.Why specialist, relationship-led recruitment is thriving in the UKThe old-style, transactional recruitment model is becoming obsolete - there we said it. You know the type we mean - a flurry of cold calls, a fast CV send and a “quantity over quality” shortlist that leaves internal teams doing all the heavy lifting anyway.But recruitment itself? It isn’t disappearing. It’s evolving but it's definitely here to stay, just not as it used to be.While in-house talent teams are stronger than ever, there are still moments when you need something you can’t get from tools, templates or even a very good internal process, like deep market knowledge, trust-based candidate relationships and specialist networks built over time.That’s where specialist recruitment agencies come in and it’s exactly why relationship-led recruitment (done properly) has never been more valuable.What’s changed in UK hiring: in-house has levelled upIn-house TA teams now do what traditional recruitment agencies used to do (and often more on top). The tech stack is better. Employer brands are louder. Direct sourcing is the norm. And AI is accelerating it all. LinkedIn’s Future of Recruiting (UKI) report found that 45% of UK TA professionals who are already integrating or experimenting with generative AI say the time saved goes back into candidate sourcing. At the same time, UK employers are less “agency-dependent” than they once were. The CIPD’s Resourcing and Talent Planning Report 2024 found 47% of organisations conduct all recruitment in-house via direct hiring (with many others opting for a blended approach). So if in-house teams can do so much, why would any business pay a fee for an agency?The answer to that is because the market has changed too.The ONS reported an early estimate of 734,000 UK vacancies in Oct–Dec 2025, with vacancies broadly flat across recent periods. When conditions feel uncertain, making the right hire matters more than simply making a hire. And that’s the gap transactional agencies struggle to fill.The part that’s “dead”: transactional recruitmentWhen we say transactional recruitment, we’re talking about recruitment that’s built around speed and volume, rather than understanding. It’s a process where the recruiter’s job is essentially to move CVs from one place to another, often with limited context on the role, the business, or what “good” really looks like.It tends to show up when recruiters are spread too thin across multiple sectors, chasing quick wins, and relying on the same visible candidate pools as everyone else. The result? Lots of activity… but not much progress and internal teams end up doing the real filtering, selling and stakeholder management anyway.Here’s what’s falling away fast:“CV forwarding” as a serviceShallow market knowledgeVolume shortlistsOne-size-fits-all recruiters covering too many roles, too many sectorsRelationship-light candidate engagementIn 2026, if a company is paying a fee, it’s not for access to job boards or the same tools their internal team already has. It’s for outcomes — and getting the right talent that sticks.Why specialist recruitment agencies win1) Specialist knowledge beats generic sourcing every timeWhen you’re hiring in a niche market, small details make a big difference. Job titles can mean different things in different businesses, “must-haves” can be unrealistic and the best candidates often won’t show up through broad searches. That’s why specialist recruitment isn’t just about finding people faster, it’s about finding the right people, with fewer false starts.Specialist recruiters live inside a market. They know:what “good” looks like in that nicherealistic salary ranges and deal-breakerswhy candidates move (and why they won’t)where talent actually comes from — not just where it advertisesThat’s not just nice-to-have. It’s what turns a “hard-to-fill” brief into a filled role without months of churn.2) The best candidates don’t behave like “candidates”In many specialist areas, the strongest talent isn’t scrolling job boards or sending CVs. They’re delivering in-role, they’re cautious about making moves and they’re selective about who they talk to. So a standard outreach message - even from a great in-house team - can easily be ignored.That’s where specialist recruiters add real value. They can reach those people because they’ve built credibility over time, not because they’ve got a bigger database.3) Market truth is a service (even when it’s uncomfortable)One of the biggest risks in hiring isn’t effort, it’s misalignment. If the salary is off, the scope is unclear, or the process is clunky, you can burn weeks (and goodwill) without moving any closer to a hire. The right specialist partner helps you avoid that by bringing honest market feedback early, before time and reputation get wasted.A great specialist partner will tell you the things you need to hear, like:“Your brief is too broad.”“Your salary won’t land this skillset.”“Your process is losing people.”“The competitor down the road is winning on flexibility.”That’s consultative recruitment and it protects your time, brand, and hiring outcomes.4) The UK market is challenging, so quality matters moreWhen hiring activity softens, expectations rise. Stakeholders want certainty, teams can’t afford mis-hires,and candidates have more choice about where they put their energy. In that environment, “more CVs” isn’t a strategy, it’s just noise.The KPMG/REC UK Report on Jobs reported that permanent placements continued to decline in late 2025 amid subdued confidence and cost pressures. In tighter conditions, the “send lots of CVs” approach doesn’t just fail, it actively slows things down.Instead, progress comes from focus, fit and credibility and that’s where specialist, relationship-led recruitment consistently outperforms.Relationship-led recruitment: what it actually means (and what it isn’t)Relationship-led recruitment is still rigorous and results-driven; it simply puts people at the centre of the hiring process.Because the reality is: hiring isn’t just a transaction between a job description and a CV. It’s a decision that affects team performance, culture, customer outcomes and retention. When recruitment becomes overly process-driven or volume-led, you can end up with candidates who look right on paper but don’t align in the ways that actually matter - motivation, working style, expectations and long-term fit.Relationship-led recruitment takes a different approach. It’s structured, consultative and accountable, but it’s built on proper understanding and honest conversations, not quick wins. It means taking the time to get beneath the surface of the brief, representing your brand well in the market and guiding both clients and candidates towards decisions that stand up six or twelve months down the line.At Gerrard White, being people-first means:taking time to understand the role behind the role (team dynamics, stakeholder style, growth plans)being honest about the market and shaping briefs to match realitybuilding long-term candidate relationships (not “pipeline hoarding”)protecting candidate experience, because reputation travels fast in specialist marketsprioritising fit and retention, not speed for speed’s sakeIt’s recruitment that feels like a partnership - not a transaction.When a specialist recruitment partner makes the biggest differenceEven with a strong in-house TA team, there are hiring situations where specialist support isn’t a “nice to have” - it’s the most efficient way to get to the right outcome.Not because internal teams can’t do the job (they absolutely can), but because certain roles come with extra complexity: scarcity, confidentiality, stakeholder pressure, or a market that simply doesn’t respond to standard attraction and outreach. In those moments, a specialist recruiter can bring targeted networks, faster market access, and the kind of insight that reduces risk - all while protecting candidate experience and your employer brand.Specialist support is often worth it when:the role is niche (true skills scarcity, specialist certifications, regulated environments)speed matters but you can’t compromise on qualityyou’re hiring confidentiallyyour previous campaigns have stalled (same applicants, same dead ends)stakeholders need market evidence to align on salary, level, or scopeThink of it this way: in-house teams are brilliant at building long-term hiring capability. Specialist recruiters are brilliant at solving the roles that resist normal solutions.How to spot a true specialist (quick checklist)Not every agency that claims to be “specialist” truly is. A genuine specialist should feel less like a supplier and more like an extension of your team - someone who understands your market, protects your brand and brings clarity when a role is hard to pin down.If you’re choosing a recruitment agency (or reviewing your PSL) it helps to look beyond surface-level promises (like “we’ve got candidates ready” or “we’ll move fast”). The real difference shows up in how they work: the questions they ask, the insight they bring, and the quality of their shortlists.Look for this:They challenge assumptions and refine the brief (without being difficult)They can map the market quickly and credibly — competitors, availability, salary expectations and where talent actually sitsThey send a small, high-quality shortlist with clear reasoning, not a pile of “maybes”They talk about candidate motivations, not just CVs — what matters to them, what they’re comparing you against, and why they’d moveThey care about the process and the experience, because they know reputation travels fast in specialist marketsThey behave like an advisor, not a vendor — transparent, accountable, and focused on the outcomeIf it feels like a volume game, it probably is.So… are recruitment agencies disappearing?No, not all of them. Mediocre, transactional agencies are being squeezed out and in their place is a better model for the way organisations are hiring: specialist, relationship-led recruitment that complements in-house teams and improves outcomes for everyone - employers and candidates alike.Recruitment isn’t dead. Recruitment is getting better. Recruitment is becoming more targeted, specialist, and relationship-led.FAQsWhat is a specialist recruitment agency?A specialist recruitment agency focuses on a specific sector, function, or skillset. Because they work in a narrower market, they typically offer deeper knowledge, stronger networks, and more accurate shortlists than generalist recruiters.Do UK employers still use recruitment agencies if they have in-house TA?Yes. Many employers use a blended approach — recruiting directly for most roles and using specialist partners selectively when they need niche expertise, additional reach, or confidential support. What makes relationship-led recruitment different?Relationship-led recruitment prioritises long-term trust with candidates and a consultative partnership with clients — focusing on fit, retention and market reality rather than speed and volume.Hiring in Insurance, Technology & Change or Legal?In this article we’ve talked a lot about specialists — and that’s exactly where Gerrard White sits. We’re specialists across Insurance, Technology & Change, and Legal, with a people-first, relationship-led approach. If you want a partner who’ll share a straight, honest view of the market and support where it counts, even if it’s just a quick sense-check on the brief, we’re happy to help.+44(0) 1892 553355 | info@gerrardwhite.com

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Okay, a bold and slightly dramatic headline. But it captures a real shift we’re seeing across UK hiring.

The truth is, recruitment hasn’t disappeared. It’s simply moved on. In-house Talent Acquisition teams are more common and stronger than ever, tools are smarter and hiring managers expect more than a huge pile of CVs to go through. As a result, the old “transactional” agency approach is being left behind and in its place, something better is taking shape: specialist, relationship-led, people-first recruitment built on trust, insight, and long-term partnerships.

And that’s the key point: this isn’t the end of recruitment. It’s a reset, away from volume and towards value add.

Why specialist, relationship-led recruitment is thriving in the UK

The old-style, transactional recruitment model is becoming obsolete - there we said it. You know the type we mean - a flurry of cold calls, a fast CV send and a “quantity over quality” shortlist that leaves internal teams doing all the heavy lifting anyway.

But recruitment itself? It isn’t disappearing. It’s evolving but it's definitely here to stay, just not as it used to be.

While in-house talent teams are stronger than ever, there are still moments when you need something you can’t get from tools, templates or even a very good internal process, like deep market knowledge, trust-based candidate relationships and specialist networks built over time.

That’s where specialist recruitment agencies come in and it’s exactly why relationship-led recruitment (done properly) has never been more valuable.

What’s changed in UK hiring: in-house has levelled up

In-house TA teams now do what traditional recruitment agencies used to do (and often more on top). The tech stack is better. Employer brands are louder. Direct sourcing is the norm. And AI is accelerating it all. LinkedIn’s Future of Recruiting (UKI) report found that 45% of UK TA professionals who are already integrating or experimenting with generative AI say the time saved goes back into candidate sourcing.

At the same time, UK employers are less “agency-dependent” than they once were. The CIPD’s Resourcing and Talent Planning Report 2024 found 47% of organisations conduct all recruitment in-house via direct hiring (with many others opting for a blended approach).

So if in-house teams can do so much, why would any business pay a fee for an agency?

The answer to that is because the market has changed too.

The ONS reported an early estimate of 734,000 UK vacancies in Oct–Dec 2025, with vacancies broadly flat across recent periods. When conditions feel uncertain, making the right hire matters more than simply making a hire. And that’s the gap transactional agencies struggle to fill.

The part that’s “dead”: transactional recruitment

When we say transactional recruitment, we’re talking about recruitment that’s built around speed and volume, rather than understanding. It’s a process where the recruiter’s job is essentially to move CVs from one place to another, often with limited context on the role, the business, or what “good” really looks like.

It tends to show up when recruiters are spread too thin across multiple sectors, chasing quick wins, and relying on the same visible candidate pools as everyone else. The result? Lots of activity… but not much progress and internal teams end up doing the real filtering, selling and stakeholder management anyway.

Here’s what’s falling away fast:

  • “CV forwarding” as a service

  • Shallow market knowledge

  • Volume shortlists

  • One-size-fits-all recruiters covering too many roles, too many sectors

  • Relationship-light candidate engagement

In 2026, if a company is paying a fee, it’s not for access to job boards or the same tools their internal team already has. It’s for outcomes — and getting the right talent that sticks.

Why specialist recruitment agencies win

1) Specialist knowledge beats generic sourcing every time

When you’re hiring in a niche market, small details make a big difference. Job titles can mean different things in different businesses, “must-haves” can be unrealistic and the best candidates often won’t show up through broad searches. That’s why specialist recruitment isn’t just about finding people faster, it’s about finding the right people, with fewer false starts.

Specialist recruiters live inside a market. They know:

  • what “good” looks like in that niche

  • realistic salary ranges and deal-breakers

  • why candidates move (and why they won’t)

  • where talent actually comes from — not just where it advertises

That’s not just nice-to-have. It’s what turns a “hard-to-fill” brief into a filled role without months of churn.

2) The best candidates don’t behave like “candidates”

In many specialist areas, the strongest talent isn’t scrolling job boards or sending CVs. They’re delivering in-role, they’re cautious about making moves and they’re selective about who they talk to. So a standard outreach message - even from a great in-house team - can easily be ignored.

That’s where specialist recruiters add real value. They can reach those people because they’ve built credibility over time, not because they’ve got a bigger database.

3) Market truth is a service (even when it’s uncomfortable)

One of the biggest risks in hiring isn’t effort, it’s misalignment. If the salary is off, the scope is unclear, or the process is clunky, you can burn weeks (and goodwill) without moving any closer to a hire. The right specialist partner helps you avoid that by bringing honest market feedback early, before time and reputation get wasted.

A great specialist partner will tell you the things you need to hear, like:

  • “Your brief is too broad.”

  • “Your salary won’t land this skillset.”

  • “Your process is losing people.”

  • “The competitor down the road is winning on flexibility.”

That’s consultative recruitment and it protects your time, brand, and hiring outcomes.

4) The UK market is challenging, so quality matters more

When hiring activity softens, expectations rise. Stakeholders want certainty, teams can’t afford mis-hires,and candidates have more choice about where they put their energy. In that environment, “more CVs” isn’t a strategy, it’s just noise.

The KPMG/REC UK Report on Jobs reported that permanent placements continued to decline in late 2025 amid subdued confidence and cost pressures. In tighter conditions, the “send lots of CVs” approach doesn’t just fail, it actively slows things down.

Instead, progress comes from focus, fit and credibility and that’s where specialist, relationship-led recruitment consistently outperforms.

Relationship-led recruitment: what it actually means (and what it isn’t)

Relationship-led recruitment is still rigorous and results-driven; it simply puts people at the centre of the hiring process.

Because the reality is: hiring isn’t just a transaction between a job description and a CV. It’s a decision that affects team performance, culture, customer outcomes and retention. When recruitment becomes overly process-driven or volume-led, you can end up with candidates who look right on paper but don’t align in the ways that actually matter - motivation, working style, expectations and long-term fit.

Relationship-led recruitment takes a different approach. It’s structured, consultative and accountable, but it’s built on proper understanding and honest conversations, not quick wins. It means taking the time to get beneath the surface of the brief, representing your brand well in the market and guiding both clients and candidates towards decisions that stand up six or twelve months down the line.

At Gerrard White, being people-first means:

  • taking time to understand the role behind the role (team dynamics, stakeholder style, growth plans)

  • being honest about the market and shaping briefs to match reality

  • building long-term candidate relationships (not “pipeline hoarding”)

  • protecting candidate experience, because reputation travels fast in specialist markets

  • prioritising fit and retention, not speed for speed’s sake

It’s recruitment that feels like a partnership - not a transaction.

When a specialist recruitment partner makes the biggest difference

Even with a strong in-house TA team, there are hiring situations where specialist support isn’t a “nice to have” - it’s the most efficient way to get to the right outcome.

Not because internal teams can’t do the job (they absolutely can), but because certain roles come with extra complexity: scarcity, confidentiality, stakeholder pressure, or a market that simply doesn’t respond to standard attraction and outreach. In those moments, a specialist recruiter can bring targeted networks, faster market access, and the kind of insight that reduces risk - all while protecting candidate experience and your employer brand.

Specialist support is often worth it when:

  • the role is niche (true skills scarcity, specialist certifications, regulated environments)

  • speed matters but you can’t compromise on quality

  • you’re hiring confidentially

  • your previous campaigns have stalled (same applicants, same dead ends)

  • stakeholders need market evidence to align on salary, level, or scope

Think of it this way: in-house teams are brilliant at building long-term hiring capability. Specialist recruiters are brilliant at solving the roles that resist normal solutions.

How to spot a true specialist (quick checklist)

Not every agency that claims to be “specialist” truly is. A genuine specialist should feel less like a supplier and more like an extension of your team - someone who understands your market, protects your brand and brings clarity when a role is hard to pin down.

If you’re choosing a recruitment agency (or reviewing your PSL) it helps to look beyond surface-level promises (like “we’ve got candidates ready” or “we’ll move fast”). The real difference shows up in how they work: the questions they ask, the insight they bring, and the quality of their shortlists.

Look for this:

  • They challenge assumptions and refine the brief (without being difficult)

  • They can map the market quickly and credibly — competitors, availability, salary expectations and where talent actually sits

  • They send a small, high-quality shortlist with clear reasoning, not a pile of “maybes”

  • They talk about candidate motivations, not just CVs — what matters to them, what they’re comparing you against, and why they’d move

  • They care about the process and the experience, because they know reputation travels fast in specialist markets

  • They behave like an advisor, not a vendor — transparent, accountable, and focused on the outcome

If it feels like a volume game, it probably is.

So… are recruitment agencies disappearing?

No, not all of them. Mediocre, transactional agencies are being squeezed out and in their place is a better model for the way organisations are hiring: specialist, relationship-led recruitment that complements in-house teams and improves outcomes for everyone - employers and candidates alike.

Recruitment isn’t dead. Recruitment is getting better. Recruitment is becoming more targeted, specialist, and relationship-led.

FAQs

What is a specialist recruitment agency?

A specialist recruitment agency focuses on a specific sector, function, or skillset. Because they work in a narrower market, they typically offer deeper knowledge, stronger networks, and more accurate shortlists than generalist recruiters.

Do UK employers still use recruitment agencies if they have in-house TA?

Yes. Many employers use a blended approach — recruiting directly for most roles and using specialist partners selectively when they need niche expertise, additional reach, or confidential support.

What makes relationship-led recruitment different?

Relationship-led recruitment prioritises long-term trust with candidates and a consultative partnership with clients — focusing on fit, retention and market reality rather than speed and volume.

Hiring in Insurance, Technology & Change or Legal?

In this article we’ve talked a lot about specialists — and that’s exactly where Gerrard White sits. We’re specialists across Insurance, Technology & Change, and Legal, with a people-first, relationship-led approach. If you want a partner who’ll share a straight, honest view of the market and support where it counts, even if it’s just a quick sense-check on the brief, we’re happy to help.

+44(0) 1892 553355 | info@gerrardwhite.com

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